Marketing : Get out of your comfort zone.

Marketing is not simple. It is just not following someones (senior) style or ideas but implementing ideas that is suitable for the industry you are in or the target consumers. 

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Take your mind to unusual places. Read about topics you wouldn’t normally read. Take an alternate route. Take a vacation. Go to some meetups to find people with different interests. Strike up conversation with people who have different views.
You will be surprised at what you see and learn, and how your own creativity expands. You will start to design ways to grabs consumers attention.  You will be presenting your business to your target market, in many different ways. 

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Here at My MaxiMarketing we will take the task from you and channel your service or product onto the right platform.We can help to save your time and significantly increase reach and create brand impact. Furthermore since we are in the business rest assured of continuous marketing activity. We will continually keep consumers engaged.  

We are here to ensure your business is growing.

MaxiMarketing - The Model

The summary of the book is well captured in the following article  Maximarketing

and here I have captured the main concept identified by founders and authors Stan Rapp and Thomas L. Collins in their 1987 book MaxiMarketing

The MaxiMarketing model was built upon nine points also listed in the article:

1. Maximized targeting. This was essentially segmenting the market narrowly by demographics and geography in order to understand and reach the best sales prospects.
2. Maximized media. In order to reach the more narrow consumer groups, Rapp and Collins argued, marketers needed to send their message through many different media channels, not just mainstream television and radio.
3. Maximized accountability. Accountability referred to ensuring, through formal tracking, that specific marketing efforts were actually delivering results.
4. Maximized awareness. This meant developing creative ways to reach consumers with the marketing message, such as sponsoring sporting events.
5. Maximized activation. Activation was a code word for promotional strategies that involved consumer participation, such as contests.
6. Maximized synergy. The authors suggested that businesses could accomplish multiple objectives through a single advertising vehicle. Examples included cross-promoting two different products, building a sales database from a direct-response campaign, and promoting two distribution channels through one ad.
7. Maximized linkage. Linkage was a means of developing and maintaining personal contact with customers, such as through consumer help lines and correspondence.
8. Maximized sales. MaxiMarketing emphasized increasing sales through long-term customer relations rather than solely through short-term promotions.
9. Maximized distribution. Rapp and Collins also advocated pursuing multiple channels of product distribution, such as combinations of retail and direct selling.