Colors is a beautiful creation, it is so magical and beautiful.
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Although many research are still being carried out on the affects of 'Colors', it has been widely used in the area of business, marketing and advertisements.
Colors has proven to be a visual identity of brand, Now just take a moment to visit Brands and Colors to see how far you have been "###". We have to admit our unconscious mind remembers and drives us there.
It is a psychological communication tool, with the right symbol and the right color one simple 'design' or logo can create a profound impact on us.
Many people just make mistake by choosing their favorite colors for their business, not realizing that it is more then that. It is the one major 'tool ' that could burn into the memories of users for 'magical' reasons. Just a glance at it and people should be able to recall and make connections with your identity, product or services.
'Own the color' is another concept where some brands has accomplished superiority where the color is 'owned' by them. Any presence or combination of the such color and the first thing to come into mind will be the brand.
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